We’ve included plenty of promotional email examples above with our tips and best practices, but it can never hurt to see more examples. The body of the promotional email itself should clearly identify why this promotion is of value to the reader and make clear the ultimate benefits. Ideally, the link for your offer will take readers to a landing page describing the promotion’s features and terms in more detail. Focus on the benefit/valueīe careful not to focus too much on the promotion and its features at the expense of its benefits. The tips below will help you to maximize your open rate and engagement rate. Once you have the framework set up for your promotional email, you can start to craft your copy and set up your send. Knowing your audience beforehand will allow you to write a more effective email. The way you describe the offer to new customers that you’re trying to move through your sales funnel will be different from the way you describe it to existing customers you’re trying to get repeat business from. Instead, send it to a select few, or segment out your list so you can deliver targeted messaging for each segment. Sending the same promotional email out to your entire audience is not recommended, because your messaging will get diluted as you try to appeal to all readers. Once you figure out what you’re promoting and why, it’s time to determine your audience.
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What are you offering to the reader? Whether it’s a limited time discount, webinar, free eBook, or a rewards program, whatever you’re promoting is going to determine how you craft the entire email.Ĭourtesy of our marketing objectives blog post. Decide what you’re promotingīefore you even start the outline of your email (which you should do every time), you have to decide what the subject is.
Let’s start with some basic initial steps to take before you even start writing your email. There are general email marketing best practices that you’ll want to follow, as well as some guidelines specific to promotional emails that are important to consider. 76% of email subscribers have made purchases from an email marketing message.īefore you start writing your promotion emailsĪs effective as email promotions are, you can’t just throw one together and expect to get results.68% of millennials say promotional emails have influenced their purchase decisions.So when you put the two together, you see that promotional emails are a successful marketing strategy: Brands get a return on investment 42 times the amount they invest in email marketing.58% of consumers check their email before doing anything else.
91% of consumers open their email on a daily basis.
Promotion emails are effective because, first of all, email marketing is highly effective: I’ll be providing examples of the many types of promotional emails throughout this guide and at the end. Any other special deals, like buy-one-get-one, refer a friend, coupons, and promotional codes.Free content like eBooks, white papers, guides, infographics, and more.New subscriber/customer welcome offers.Subscriber- or customer-exclusive deals.You can create promotion emails for just about any offer you are running: Promotion emails are exactly as they sound: a marketing email written to your audience-whether they’re customers, leads, or subscribers-with information about a promotion you are running. If you're also looking for networking email tips and templates, we've got a post for that.